Social media and small business

Social media today offers innumerable opportunities for entrepreneurs to grow small business and boost profits. Most social networks are designed to enhance the online community, exploiting inter-connectivity for better communication, relevance and user experience. A rapidly increasing number of businesses … Read More

The convergence of Marketing and PR

Many people within the Marketing discipline regard Public Relations as subset, Public Relations is a function of Marketing. Marketing tends to be used as the umbrella term for all communications and planned activity between supplier and customer.

PR builds and … Read More